Fuzzy positioning
You can't describe who you're for and why you win in one tight paragraph everyone uses.
Nyman Media · Fractional CMO Service
Embedded marketing leadership for the AI age
Tech companies hire us when pipeline stalls, CAC drifts, or AI starts reshaping how buyers find them. We embed senior CMOs to diagnose the bottlenecks, reset priorities, and install a weekly cadence the team can actually run.
- Years operating
- 11+
- To a tighter plan
- 90d
- Tech brands served
- 30+
Years operating
To a tighter plan
Tech brands served
Quoted in
The diagnosis
Where growth usually breaks
Six patterns show up in almost every engagement. Most teams have three or four of them running quietly in the background.
Too many priorities
The team is busy on a dozen things; none compound. Pipeline is inconsistent and uncorrelated with effort.
Leaky funnel
Traffic is fine but conversion isn't. Lead-to-opp and opp-to-close numbers have quietly drifted.
AI visibility gap
Buyers are researching inside ChatGPT and Perplexity. You don't show up, or you show up wrong, and you don't have a plan.
No operating cadence
Reviews are monthly (or quarterly, or never). Learnings don't reach the next sprint. Wins don't stack.
Unclear ROI story
The board wants a cleaner read on where marketing spend is actually moving the number. You can't give one.
Who this is for
Best-fit stage
Scale-ups, portfolio companies, and GTM teams in transition
Common triggers
Rising CAC, weak conversion, unclear positioning, or AI disruption
How we work
Embedded fractional CMO leadership with weekly accountability
What you leave with
A sharper 90-day plan, named owners, and cleaner execution
Engagement models
Three ways to work together
Embedded operator
Fractional CMO Partnership
A senior operator inside your team who owns the plan and helps run it, week to week. The seat does the work with you, it is not a deck handed over at the end.
The outcome
Cleaner unit economics, with someone accountable for the result.
- Two to three days a week, in your cadence
- Owns the plan and drives execution with the team
- Board-grade pipeline and CAC reporting
One-time diagnosis
Growth Diagnosis Sprint
Four weeks to find what is actually holding growth back, with a ranked plan your team executes. You keep the playbook, there is no ongoing seat.
The outcome
A clear, sequenced plan you own and implement yourself.
- Audit of positioning, funnel, and spend
- Ranked fixes with the expected payoff
- A 90-day plan your team runs in-house
New discipline
AI-Readiness Audit
A scored read on how visible and citable you are inside ChatGPT, Claude, and Perplexity.
The outcome
A scored read plus a fix-list you can start in days.
- Visibility across the main AI engines
- Structured-data and content gaps
- A ranked, semi-automated fix-list
Why this firm
Meet the founding principal
Lars Nyman is the founding principal, with 17+ years in tech marketing across paid media, lifecycle, content, and the executive seat. The AI-search edge is built, not bolted on: Lars created the AI Visibility Optimizer, the engine behind our AI-Readiness Audit and the live State of AI Visibility benchmark.
He’s joined by a small bench of senior fractional CMOs and operators, deployed by stage, vertical, and the specific bottleneck a team is trying to clear. You hire the firm; you get the operator who fits the work.
Operator-led
Every engagement is run by someone who has actually owned a P&L for marketing, not a strategy deck author.
AI-aware
Practical guidance on where AI improves discovery, workflow, and reporting without adding noise.
Execution-first
Named owners, weekly cadence, and a plan leadership can actually run. Not slideware.
How it works
A diagnosis, a reset, a cadence
Every engagement runs on the same four phases. Most teams leave the first month with a practical 90-day plan, named owners, and a weekly review cadence leadership can trust.
Diagnose
Two weeks of interviews, data review, funnel audit, and positioning stress-test. Outcome: a ranked bottleneck list.
Reset
We rewrite the plan around the two or three moves that will move the number. Clear owners, clear milestones.
Install
Weekly leadership cadence, lightweight reporting, and a shared execution ritual the team can keep running.
Calibrate
Monthly review of pipeline quality, CAC efficiency, and AI visibility. Adjust the plan against evidence, not vibes.
Selected feedback from founders, operators, and growth leaders
What founders and operators say
“I had the pleasure of working with Lars at Cudo Compute, and he is one of the most talented and dedicated professionals I have collaborated with. He combines deep technical expertise with a strategic mindset, and tackles complex challenges head-on, especially in cloud computing and infrastructure. Whether designing scalable solutions or streamlining workflows, Lars consistently delivered, and he is a fantastic team player, always ready to support colleagues and share knowledge. Any organisation would be lucky to have him.”
Technical depth and strategic leadership
Mark Richman
Partner Manager, CUDO Compute
“Lars is a phenomenal partner and strategist who grew the paid social media program at Herman Miller Group from a tiny annual spend to several million dollars per year, all while continually delivering a high return. Most strategists in this position oversell you on results and tell you the only way to improve is to spend more. Not Lars. He is aggressive about constantly improving strategy and tactics, but mindful of budgets and clear-eyed about attributed returns. He did a great job growing and transforming our business, and he is friendly, smart, and easy to work with.”
Paid social: tiny spend to millions
Chessia McBride
Was Lars's client, Herman Miller Group
“Lars is an expert in paid media campaign management and conversion optimization. We worked together to improve our in-house processes, and he did an excellent job.”
Paid media and conversion optimization
Tamas Kadar
Co-Founder & CEO, SEON
Start here
Book a 30-minute strategy call.
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.
On the call
- A read on where growth is most likely stuck
- Two or three moves we'd prioritize first
- Honest take on which engagement model (if any) fits
- No pitch deck
Questions before you book
Send a message
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