Hajdu calls for investigation of Facebook job ads | CBC News
Employment Minister Patty Hajdu is calling on the Canadian Human Rights Commission to examine how employers use Facebooktools to microtarget job ads at particular age ranges, something experts say could violate Canadian human rights laws.
The comments come in the wake of an investigation by CBC News which found that Facebook has been allowing employers across the country to post job ads that exclude some workers.
While Facebook reminds advertisers on its website that they shouldn't discriminate, CBC was able to identify nearly 100 employers including federal, provincial and municipal agencies that posted ads targeted at particular age groups.
Brian Smith, a lawyer with the Canadian Human Rights Commission , said the results of CBC's investigation are "an eye-opener."
Smith said he and other colleagues at the CHRC were not aware that employers were microtargeting job ads by age or gender in the feeds of Facebook users.
Smith said the CHRC often acts in the wake of a complaint but also has the power to initiate investigations,or to reach out to federally regulated industries to address issues.
He said the time has come for the government to follow the United Kingdom's lead and consider steps to regulate social media giants like Facebook.
A veteran of the Montreal Gazette, Sun Media and iPolitics, she currently works with the CBC's Ottawa bureau, specializing in investigative reporting and data journalism.
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