Fractional CMO leadership that drives revenue, scales customer acquisition, and maximizes ROI — without the full-time cost.
Strategy, proven right
As seen in:
Fractional CMO Service
Marketing leadership that delivers: strategy proven through execution, without the full-time cost.
Rapid revenue acceleration: integrating user-first automation and data-backed decision making.
Future-proof marketing systems: agile, scalable, AI-focused and built for long-term success.
Companies serviced:
Why Nyman Media?
✔ Robust ROI methodologies
✔ Proven MarTech expertise
✔ Startup pace, enterprise grade
✔ Ethical, privacy-first solutions
✔ User-centric AI & automations
Strategy
- Strategy development
- Brand articulation
- Performance auditing
Proof of concept execution
- Campaign management
- Best practice adherence
- Analytics
Optimization
- Management reporting
- Analytics & trend analysis
- Testing & iteration
How results are achieved
Data driven media investments
We develop solid performance frameworks, helping clients understand their customer’s path towards sale, and thus better allocate their marketing investments towards the media touch points that matter.
Scientifically led optimization
Incorporating performance analysis, research and knowledge of the competitive landscape, we uncover and eliminate the bottlenecks in your customer acquisition efforts.
Experienced management
We have extensive experience researching customer behavior and modeling conversion paths, crafting effective marketing strategies to improve paid media performance.
ROI Focus
Taking a strict ROI focus to campaign management, automating paid media efforts and messaging, we turn your marketing initiatives into reliable profit centers.
A phenomenal partner and strategist that was able to grow the paid social media program at Herman Miller Group from a tiny annual spend to several million dollars per year, all while continually delivering a high return.
Lars is an expert in paid media campaign management and conversion optimization. We worked together to improve our in-house processes and he did an excellent job.
Lars has been a mentor for both of the Berlin Techstars program and is consistently rated as one of the most thoughtful and helpful mentors we have. His knowledge of internet marketing is vast and deep.
Lars has been a speaker in our Tech-Entrepreneurship program. He has a deep understanding when it comes to digital marketing strategies and execution, especially in the field of direct response marketing. Furthermore, he always showed a strong commitment and rolled up his sleeves to impart his deep and very valuable knowledge with our IT-Start-ups.
Lars is a rare kind of marketing scientist who deeply understands both high-level performance factors (marketing strategy, branding, models, etc.) and also the nuts and bolts of making it happen (campaign structure, ad systems, optimization). Highly recommended to get his advice before starting anything important.