Category: Articles On Alt-Tech

Over the past few years, Big Tech has become increasingly politicized, as evidenced by their denying access to their services…

Why not just use and ad blocker?Brave is a free and open-source web browser developed spearheaded by Brendan Eich (father of Javascript &…

The key difference is that ad blockers such as Eyeo (Adblock Plus) often demand that publishers pay them to have…

The BAT platform is entirely opt-in, so users can browse with Brave as they currently do without having to enable…

Brave are trying to prove that they can cut out the current middlemen in the ad model, and not only…

Assuming successful proof of concept, Brave represents an opportunity to reset the ad experience, or certainly significant portions of it.…

Most Brave aficionados will have read about the fundamentals of the BAT ecosystem, but what exactly does the full ad…

To some degree, simply spraying the ad landscape with repeated impressions does lead to engagement, albeit with unnecessarily high costs…

As of today, publishers can either use ads in order to offer their content ‘for free’, put up a paywall,…

Advertisers will have a dashboard with performance data, updated daily. Brave are trying to match the reporting cycles you'd expect…