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- Brave have not explicitly claimed that they are setting out to uproot Google or Facebook, although assuming complete proof of concept at scale, this would represent one of the long-term, extreme outcomes.
- Assuming an ecosystem where users could choose between being remunerated for their browsing time rather than paying for it with their privacy and security, the choice seems very simple.
- Brave are, however, looking to take a stand and prove that a better alternative can exist; one that does not involve sacrificing privacy, speed, cost and browsing experience.
- Assuming some degree of traction, the lead-up to the end game is certainly that of a loud legal confrontation with the current behemoths in the digital ad ecosystem.
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