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Facebook settles ACLU job advertisement discrimination suit

The ACLU filed the suit in September, along with Outten & Golden LLP and the Communications Workers of America, alleging that Facebook allowed employers to target ads based on categories like race, national origin, age and gender.

The initial charges were filed on behalf of female workers who alleged they were not served up employment opportunities based on gender.

Ditto for the companys Lookalike Audience tool, which is similarly designed to target customers based on things like gender, age, religious views and the like.

In addition to the above portal, Facebook will be creating a one-stop site where users can search among all job listings, independent of how ads are served.

The company has also promised to offer educational materials to advertisers about these new anti-discrimination measures.
Facebook will also be meeting regularly with the suits plaintiffs to assure that it is continuing to meet all of the parameters of the settlement.

Further details of the settlement haven’t been disclosed by either party, but the update is clearly a bit of a consolatory move from a company that’s landed itself on the wrong side of a large lawsuit.

Original article
Author: Brian Heater

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