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Government pulled social media ads for 3 days after New Zealand attack | CBC News

As world leaders offered condolences to New Zealand after a deadly shooting rampage at two mosques was livestreamed on social media, the Canadian government quietly went a step further suspending its social media advertising for three days.

Public Services and Procurement Canada toldCBCNews Monday evening that it pulled itsads from social media platforms hours after the attack went live.

"In light of the tragic events in New Zealand, and the subsequent proliferation of content related to these events on various social media channels, PSPC, on the recommendation of its agency of record, temporarily suspended Government of Canada advertising on social media channels," Haddad told CBC News in an email.

It's not clear which social media sites were stripped temporarily of governmentads, or what changed to allow thegovernment to reverseits decision Monday.

Fifty people were killed and dozens injured in the shootings in Christchurch at two mosques the Al-Noor and Linwood which were filled with worshippers for Friday prayers at the time.

Public Safety Minister Ralph Goodale said Friday it was "very disturbing" to see the murderous rampage play out on social media.

Goodale said his government and Canada's international allies continue to "vigorously" engage with social media firms to ensure their platforms are not "purveyors of hate or extremist violence."

The algorithms exist to identify material of this kind that should not appear on the public platforms, or on the dark web for that matter.

A Facebook spokesperson would not comment on the ads, but insisted the company did everything it could following the attack to "proactively identify content which violates our standards."

It is a priority for CBC to create a website that is accessible to all Canadians including people with visual, hearing, motor and cognitive challenges.

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