Facebook turns 15

Instead Facebook has stayed on top by spreading wildly across America and the world and buying competitors, including the photo-sharing app Instagram and the messaging firm WhatsApp.

The company has done this twice: once with its flagship social network, which became the pastime and addiction of college students and high schoolers in the mid-2000s, and again with Instagram, which is the digital drug of choice for their successors today, along with the rival app Snapchat.

Researchers have shown that people who spend more time on Facebook are more likely to think other people have it better than they do and that life is unfair.

The lasting effects of social media, and Facebook in particular, on young peoples psyches will not be fully understood for years, but it is clear that Facebook has changed human interaction. At the safe remove of a screen, bullying on social media has become painfully common; some 59% of American teenagers say they have been bullied or harassed online.

After Facebook was launched, for the first time people felt comfortable sharing intimate details online, including their phone number, relationship status, likes and dislikes, location and more, because they felt they could control who had access to them. Users were vaguely aware that Facebook was starting to make a fortune mining this data and selling advertisers access to specific types of users, but they mostly did not object.

Public scandals about outside firms getting access to Facebook users data, including last years Cambridge Analytica fiasco, have shone a light on the firms massive data collection.

Around half of American adult users are not comfortable with Facebook compiling such detailed information about them, according to a survey by Pew Research Centre.

Researchers have shown that people who spend more time on Facebook are more likely to think other people have it better than they do and that life is unfair.

The lasting effects of social media, and Facebook in particular, on young peoples psyches will not be fully understood for years, but it is clear that Facebook has changed human interaction. Original article