Thats according to a new Cowen survey of 50 senior US advertising buyers in late December that showed Amazon is expected to gain more digital ad market share by 2020 than any other platform.
Facebook-owned Instagram is expected to see a 2 percentage point increase in that time, helping to balance out its parent companys loss.
Of the 50 ad buyers, 18 percent said privacy concerns would lead to decreased ad spend on Facebook, more than any other platform, according to the Cowen survey.
But its also likely Facebooks stagnating daily active user growth in the US and Canada its most valuable markets is at least as big a factor as its myriad privacy mishaps.
Facebook has been warning investors for years that it has maxed out the number of ads it can put into its core Facebook app.
Advertisers praised the conversion rates on Amazon, since its the only one of the top advertising platforms that can directly connect ads to purchases on the same page.
Original article