Facebook wants you to buy HBO on Facebook and watch HBO on Facebook

The social network is talking to pay TV channels including HBO, Showtime and Starz about a proposal to sell those companies streaming TV services on Facebook.

Its a model the TV guys are familiar with: Amazon has been doing something similar for a few years, and Apple is looking to do the same thing next year.

If it happens, it would be both a logical path for Facebook, given its big ambitions to become a video hub, and a big departure for the company: While Facebook has dabbled with e-commerce in the past, it hasnt made a big push to sell anything directly to consumers.

Facebook has spent several years trying to convince media companies to create content for its 2.3 billion users, with limited results.

Selling content or anything else to its users would be a significant change for Facebook, which has always kept its core service free and relies on advertising for almost all of its revenue.

Original article
Author: Peter Kafka

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