- It’s no secret that Brave, Eich & co seem supportive of much of the privacy legislation taking shape in Europe.
- Brave are engineering an alternative that approaches privacy from a different perspective than the existing model does. Ads are not the only potential for revenue from the platform, as Brave includes an array of content monetization options, in addition to ads.
- The changes to the privacy landscape in Europe require alternative and innovative approaches to ad delivery, and Brave are positioning themselves as an option.
- Brave presents an alternative method that is translatable and compatible enough to embrace for those who are willing to participate.
- Agencies and buy side partners are currently tasked with innovating and preparing for change in both privacy and blockchain, and Brave are working to be an option catering to both.
- The existing ad model is going to exist outside of what Brave are doing, so results from the platform can also be used to get a better overall look at optimization on ad spend as a whole, which is something that the industry is always looking for.