- To some degree, simply spraying the ad landscape with repeated impressions does lead to engagement, albeit with unnecessarily high costs and a less-than-ideal user experience. (Meanwhile, there is also significant banner blindness, which means even more aggressive advertising is required to cut through).
- The premise behind Brave is that by reworking the ad experience into one with a higher level of attention, the likelihood for user engagement increases while the general user experience remains uncluttered. (Simply put: having fewer ads will lead to more impactful ones).
- Users will receive 70% of the ad revenue or their attention; paid for in BAT tokens.
- Also, there is no fingerprinting, user profiling or centralized data collection (either from Brave, or any other ad/analytics platform), meaning improved privacy.