Winning customer acquisition strategies, ROI-oriented online media management and cutting edge digital marketing consultancy.

Strategy, proven right

As seen in:

Reach beyond the obvious

We help you reach audiences beyond Google, Facebook and Big Tech. If you are seeking to target privacy minded audiences and eliminate invasive tracking while maintaining performance, we’re for you.

Companies serviced:

Objectives, meet outcomes

We are ideal for online-first businesses, and can help you meet your objectives whether that be driving revenue growth, trimming media spend or developing more efficient marketing efforts.

Strategy

  • Strategy development
  • Best practice auditing

Proof of concept execution

  • Campaign management
  • Best practice adherence

Optimization

  • Management reporting
  • Analytics & trend analysis

How we achieve our results

Data driven media investments

We develop solid performance frameworks, helping clients understand their customer’s path towards sale, and thus better allocate their marketing investments towards the media touch points that matter.

Scientifically led optimization

Incorporating performance analysis, research and knowledge of the competitive landscape, we uncover and eliminate the bottlenecks in your customer acquisition efforts.

Experienced management

We have extensive experience researching customer behavior and modeling conversion paths, crafting effective marketing strategies to improve paid media performance.

ROI Focus

Taking a strict ROI focus to campaign management, automating paid media efforts and messaging, we turn your marketing initiatives into reliable profit centers.

A phenomenal partner and strategist that was able to grow the paid social media program at Herman Miller Group from a tiny annual spend to several million dollars per year, all while continually delivering a high return.

Lars is an expert in paid media campaign management and conversion optimization. We worked together to improve our in-house processes and he did an excellent job.

Lars has been a mentor for both of the Berlin Techstars program and is consistently rated as one of the most thoughtful and helpful mentors we have. His knowledge of internet marketing is vast and deep.

Lars has been a speaker in our Tech-Entrepreneurship program. He has a deep understanding when it comes to digital marketing strategies and execution, especially in the field of direct response marketing. Furthermore, he always showed a strong commitment and rolled up his sleeves to impart his deep and very valuable knowledge with our IT-Start-ups.

Lars is a rare kind of marketing scientist who deeply understands both high-level performance factors (marketing strategy, branding, models, etc.) and also the nuts and bolts of making it happen (campaign structure, ad systems, optimization). Highly recommended to get his advice before starting anything important.

Chessia McBride, Herman Miller
Tamas Kadar, SEON.io
Robert Johnson, Techstars
Manuel Effenberg, Hasso Plattner Ventures
Alex Frakking, Exacology